| Module code | VBF 222 |
| Qualification | Undergraduate |
| Faculty | Faculty of Natural and Agricultural Sciences |
| Module content | Consumer decision making and consumer socialisation ; determinants of informed, responsible consumer decisions and consume satisfaction. Consumer education; development of consumer skills. Expenditure ptterns of the diverse South African consumer market and diverse market contexts. Consumerism. Globalisation. |
| Module credits | 8.00 |
| Programmes | |
| Contact time | 1 lecture per week |
| Language of tuition | Afrikaans and English is used in one class |
| Academic organisation | Consumer Science |
| Period of presentation | Semester 2 |
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